About Longhorn Liquid Catering

    A compliance-first beverage operations provider built specifically for public-facing, high-volume events.

    Experience & Leadership

    Longhorn Liquid Catering was founded by Jason Sorrells, Ted Estrada, and Don Branzuela (aka The Mobile Bar Guy), a leadership team with decades of combined experience in beverage service, concessions, and large-scale event operations across Texas.

    While the Longhorn Liquid Catering brand is newly launched, its founders have managed beverage programs for:

    • Festivals and large public events
    • Municipal and city-produced gatherings
    • County fairs and multi-day events
    • Corporate and institutional functions
    • High-attendance live events requiring fast, compliant alcohol service

    The company was created to formalize and scale this experience into a dedicated, compliance-first beverage operations provider built specifically for public-facing, high-volume events.

    Licensed • Insured • TABC Certified

    Longhorn Liquid Catering leadership team

    What We Stand For

    Scale

    Built for high-volume beverage service, not just private parties. Systems designed for large-scale events.

    Compliance

    TABC certified, fully insured, and committed to meeting Texas public-event requirements.

    Experience

    Leadership team with decades of combined experience in beverage service and large-scale event operations.

    Excellence

    End-to-end execution: staffing, infrastructure, logistics, and service at the highest standards.

    What We Are — And What We Are Not

    What We Are

    • • Full-service beverage operations provider
    • • Built for high-volume, large-scale events
    • • Compliance-first alcohol service
    • • End-to-end execution from planning to load-out
    • • Experienced in festivals, municipal, and corporate events

    What We Are Not

    • • Not a bartender-only staffing company
    • • Not a wedding-only bar service
    • • Not a DIY or drop-off bar solution

    We specialize in planned, professional, large-scale beverage operations.

    Ready to Work Together?

    Festival, municipal, corporate, wedding, and large-scale event inquiries are encouraged. Let's discuss your beverage operations needs.